Legit hair pop and shine without the oil residue. This is the best show day hair product we have ever used. Shock that lifeless, flat show day hair back to life with Sullivan's Shock. This mixture of all natural ingredients creates a show day hair pop like no other. Not only does it penetrate deep, forcing the hair to stand at attention, but it also gives a deeper, fuller look to the hair while also adding a shine without any oil residue that weighs the hair down. You can also use Sullivan's Shock before clipping to make the hair rise for an easier, smoother clip. Sullivan's Shock is a ready to use product, no dilution needed.